PROJECTS & CLIENTS
Retained to open the North American market for a UK-based EdTech start-up The Access Platform (TAP). Lead sales strategy and demand generation to generate new university partners.
Go-To-Market Strategy, Sales Leadership, and
Marketing Strategy Development
Led the initial launch of the brand and leveraged data analytics to scope and develop the product roadmap and go-to-market strategy for B2B and B2C audiences. Oversaw sales team and developed marketing strategy.
Partnership Strategy Development
Developed a partnership and sponsorship strategy to drive additional monetization opportunities beyond the traditional core business of virtual college fairs. Program resulted in multiple new partnerships over a five year period.
Provided outsourced sales and business development to augment existing team and open up a new sales territory in the United States. Developed target sales list, conducted cold calling and product demonstrations.